Is Your Content Holding Your Team Back—Or Moving Your Business Forward?
I transform disorganized, siloed content into automated, AI-ready systems by helping content teams work smarter within their tech ecosystems.
Whether you're a solo marketer leveling up your skills, a manager fixing team content problems, or a leader transforming enterprise operations—I can help.
Your Content Is Costing You Time, Money, and Opportunity
Content chaos shows up differently depending on where you sit:
Silos → Locked assets forces teams to recreate content that already exists
Disorganization → Poor findability frustrates customers and teams alike
Skills Gaps → Lack of know-how prevents automation and AI-readiness
Process Friction → Manual workflows and unclear governance causes bottlenecks
Unstructured Content → Walls of words means content is invisible in AI-powered search
Sound familiar? You're not alone—and it's fixable.
Who I Work With
Solo Marketers & Content Professionals
"I Need to Level Up My Skills"
You're managing content solo or on a small team. You know there's a better way to organize and structure content, but you need practical knowledge and frameworks you can apply immediately.
You need:
Training on information architecture, taxonomy, structured content, and content models
Understanding of GEO and AI-ready content
Frameworks you can implement yourself
I can help you:
Get 1:1 tactical guidance on any issue you're facing
Build the skills that make you invaluable on the job
Marketing Managers
"I Need to Fix Our Content Problems"
Your team is drowning in content chaos. Assets are scattered across systems, search doesn't work, nothing is reusable, and you're spending more time fighting your CMS than creating value.
You need:
Content audits that identify the real problems
Strategy and implementation that actually fixes things
Someone who can work with your existing tech stack
I can help you:
Audit your content systems and processes
Build taxonomy, governance, and workflows that work
Transform how your team operates
Marketing Leaders & Decision Makers
"I Need to Transform Our Content Operations"
Your organization has outgrown its content systems. Multiple teams, multiple tools, no shared taxonomy, and everything is held together with duct tape. You need enterprise-level strategy and change management.
You need:
Strategic roadmaps for content transformation
CMS/DAM migrations and consolidation
Team training and governance frameworks
I can help you:
Design scalable content systems and architectures
Lead complex migrations and consolidations
Train teams on new ways of working
Real Results Across Organization Sizes
Small Team Impact
Built content strategy and taxonomy for a financial services blog, transforming their approach post-Google AIO—586% increase in AI search visibility
Migration Success:
Consolidated 7 siloed marketing teams onto shared systems with unified taxonomy—dramatically reducing time spent finding assets and improving customer experience
IA Transformation
Fixed ecommerce categorization merging 2 divergent datasets, surfacing previously hidden products—$1.4B expected revenue impact
15+ Years Transforming Content Operations
Experience across industries:
Financial services
Manufacturing
Travel
Healthcare
Retail
B2B
B2C
eCommerce
Certifications:
Certified Knowledge Specialist: Taxonomy Design (AIIM)
Enterprise Content Management Practitioner (AIIM)
Former Project Management Professional (PMP)
Book a (Paid) Coaching Call
For marketing professionals who just need some solid feedback. Are you stuck and just want a quick consult to talk through an issue and get expert advice? I have 1-hour blocks of time set aside to help. No pressure to hire me long term. Just book the time and I'll be there to walk through whatever problem you're dealing with.
Book a (Paid) Consulting Call
For marketing managers who want to show me their pain points and get expert advice on how to solve. No pressure to hire me for longer engagements. Just an expert opinion on what you're dealing with and what needs to be considered when putting together next steps or a Request for Proposal or Scope of Work.
Book a (Free) Discovery Call
For enterprise managers and decision makers who want to chat and see if I'm a good fit to solve their content issues.
These 30-minute calls are simple meet & greets to discuss potential project scope. I can present cases studies if desired.
