My Clients Call Me the Marie Kondo of Content

For over 15 years, I've been helping organizations transform disorganized, siloed content into well organized and automated, AI-ready systems that actually work.

Creating Order Out of Chaos is My Thing

Entropy happens. I've made it my mission to learn the most up-to-date ways to clean up the mess while adding real value to all stakeholders.

No matter what CMS or DAM you're using, no matter how many teams and product owners, I work to find the underlying causes and provide the best user-centric solutions.

I don't just deliver strategy documents. I configure systems, build templates, train teams, and stick around to make sure the transformation actually happens.

What Makes My Approach Different

I focus on root causes, not symptoms

When clients say "our search doesn't work," the real problem is usually taxonomy, content structure, or metadata—not the search technology itself. I dig deeper to understand what's actually broken.

I dive into the hard organizational work

Transformation requires pushing against inertia: teams resistant to change, stakeholders with competing priorities, established ways of working that no longer serve. I navigate that complexity and build the consensus needed for real change. Without the all-in commitment of the project sponsors and stakeholders, successful outcomes are not a given. I work to bring everyone onboard through education and change management.

I bridge technical and business teams

I speak both languages and can translate between them, ensuring requirements don't get lost and everyone understands why decisions matter.

I've done this at scale

I've consolidated 11 siloed marketing teams onto a shared system with a common language, reduced ecommerce taxonomies from 1,500 categories to 500, and built content models that work across multiple brands, teams, websites, regions, countries, and languages. I know what works at scale and how to build it.

I stay current on emerging technology

I've recently specialized in Generative Engine Optimization (GEO) and AI-ready content, helping organizations prepare for how search and content consumption are evolving and how to stay visible.